Hard Rock, owned by the Seminole Tribe, relaunched its Hard Rock Sportsbook this month.

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On June 30, an appellate court unanimously reversed a lower-court decision in the Florida case, meaning that if the losing parimutuel, West Flagler and Associates, takes no action, the Seminoles could potentially launch their Hard Rock platform in Florida as early as August. Should that happen, the tribe would monopolize digital gaming in the nation’s biggest legal wagering state.

While the new branding puts Hard Rock’s signature guitar front and center, the biggest change is the sportsbook’s new “flex parlay” feature, where bettors can place a parlay but choose the number of legs needed to win. This feature, the first of its kind at America’s sportsbooks, allows bettors to choose between three and ten legs. Toggling the “flex parlay” button allows bettors to choose how many legs they need to hit to win. The odds for each change dynamically.

For instance, a three-team parlay with all the legs at -110 would pay +596 straight up. Having just two legs come in with a flex parlay would lower the odds to -143.

Hard Rock Bet allows bettors to flex parlay for either two or three of the legs to hit for four- and five-leg parlays. Six-leg parlays allow for four or five of the legs to hit, seven-leg parlays allow for between four and six legs to hit, eight-leg parlays allow for between five and seven legs to hit, nine-leg parlays allow for between five and eight legs to hit, and 10-leg parlays allow for between six and nine legs to hit. 

Hard Rock Bet has also updated its loyalty program, with one of the more interesting quirks being that bettors can estimate how many loyalty points they’ll receive for each bet, which will depend on the amount wagered, the odds offered, and what tier the bettor is currently at.

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