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Most people viewing the Super Bowl weren’t watching it live, despite what the little indicator on their TV may have said. The streaming technology company Phenix Real-Time Solutions tracked the latency time of each Sunday’s game broadcasts. And it found that the gap between the action and the moment it flashed across viewers’ screens ranged between 23 seconds for those who streamed it via the Fox Sports app to nearly 77 seconds for those who watched it on Fubo. Most platforms lagged by about a minute. Those who watched on TV had, on average, a 28-second lag.
In many homes in the United States, fans glance at their ESPN app and see that the score was, in fact, 38-35 before the rest of the people in the room got to witness the winning kick. For those who wanted to interact on social media, spoilers were hard to avoid.
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For the industry, latency is a pressing issue. For years, industry observers have predicted that micro-betting could become a factor in sportsbook revenue. Still, it will be hard for that to happen with one-minute latency.
}Others call the current sports betting model a “bet-and-watch” experience. If latency were nonexistent, the industry could finally offer bettors a “watch-and-play” model on the most popular sports. It is available in niche sports such as jai alai, while horse races in the U.K. and Ireland typically are steamed with little to no latency.
But latency remains a big issue for the major sports if those leagues want to create one of the most intensive forms of fan engagement, in which some viewers are invested in the outcome of every play, no matter how lopsided the score. It’s less of an issue for MLB because of that sport’s more relaxed pace. However, the new pitch clock for the 2023 season could also create issues with micro-betting there.
Sportsbooks typically get the data to build their odds and the streaming video from one of four providers: SportRadar, Genius Sports, IMG Arena, and Stats Perform. Genius is the official sports betting partner of the NFL, and Phenix Real-Time Solutions works with the four companies to integrate its low-latency streaming technology.
Most serious micro-bettors follow games on ESPN’s Gamecast or a similar digital scoreboard since they get the results of plays quicker.
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