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FanDuel Leverages Partnership With TSN But Viewers Irritated
NFL audiences in Canada are getting a different experience this season while watching Sunday NFL football games on Bell Media platforms TSN, CTV, CTV2, and RDS. The platforms mentioned above are the exclusive broadcast partners of the NFL in Canada, and the Sunday broadcasts have been transformed this season after FanDuel and TSN formed a major partnership on April 4, the same day the regulated iGaming and sports betting market launched in the province of Ontario.
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As TSN’s official sports betting partner, FanDuel’s odds and perspectives have been integrated into the network’s live sports broadcasts, including its Sunday football broadcasts and flagship daily show, TSN Sportscentre.
In 2020, TSN.ca launched TSN Edge, a hub dedicated exclusively to betting and fantasy content. FanDuel has contributed its odds and insights to the site and social platforms.
Davis Sanchez is the co-founder of TSN Edge and a former cornerback in both the CFL and NFL. And former Seattle Seahawks tight end Luke Willson are leading TSN and FanDuel’s team providing sports betting news, information, and analysis for TSN’s FanDuel Sundays.
The gambling-focused segments, which include insights directly from FanDuel’s trading floor, are intended to give viewers a deeper understanding and help enhance the game’s narratives. These segments are layered in sporadically throughout the day on NFL Sunday broadcasts.
FanDuel wants to get the right blend of frequency of quality and believes that Sanchez and Willson are really strong fits. They have authentic voices and know the space well. Their reputation in football is at such a high level, having been former football players. Additionally, Sanchez and Willson are FanDuel customers, and the duo has been winning with their sports wagers. Both appear on TSN’s betting segments and other football shows across the network.
Willson, born in LaSalle, Ontario, and played in 102 NFL games over seven seasons, has been praised by viewers for his spirited takes on gambling and football. His appearance resembles a rock star more closely than a football analyst. Love him or hate him, Willson is creating quite the buzz this NFL season.
Meanwhile, since the launch of Ontario’s regulated market, Canadian viewers have been bombarded with sports betting advertisements. Responsible gambling advocates expressed concerns about the avalanche of gambling advertisements coming to Canada. Nearly every commercial break since April 4 on TSN and other sports networks in Canada features at least one sports betting or iCasino advertisement.
With FanDuel’s odds often appearing on broadcasts of live games and during highlight shows, it’s a shock to the system for some viewers, especially those with no interest in or understanding of sports betting. FanDuel is monitoring viewer and bettor feedback in Canada to achieve a balance of sports news and relevant gambling content on TSN.
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