The official debut of Genius Sports’ brand-new BetVision platform recently occurred, which the sports betting information provider says would give NFL bettors an immersive sports wagering experience. Genius said that the system combines live streaming, integrated bet slips, and statistical analysis into a single screen. The NFL’s official sports betting data feed comes from Genius Sports, which also acts as the league’s sole provider of real-time statistics and data to media outlets and sportsbook operators. Caesars Sportsbook, BetRivers and Fanatics will be the first sportsbooks to use the technology live on mobile and tablet devices when it initially launches.

Brent Lawton, the NFL’s vice president of business development and strategic investments, said, “We’re very pleased to be Genius’ first BetVision content partner as they continue to be on the cutting edge of sports betting experiences.” Bettors have flocked to mobile sportsbooks with the quickest in-play updates as in-game betting becomes more common in the U.S. gambling industry.

Latency, as used in sports betting, is the interval between when a play concludes in real time and when it is updated on a wagering platform. A number of “lightning bets” from PointsBet included sub-second latency for in-game wagering and were introduced in the first quarter of 2022. Other sportsbooks have since enhanced their in-game capabilities thanks to advances in technology. However, one of the most challenging issues for the industry has been integrating a powerful broadcasting infrastructure with a lightning-fast in-game betting platform. According to NBC Sports president Mark Lazarus, the difficulties with latency have hampered the growth of the second-screen viewing experience.

The NFL, Genius, and Caesars launched a streaming product pilot program earlier that month. The sportsbook provided a Watch & Bet option during the pilot for particular NFL games. Amazon Prime provided an alternate live Thursday Night Football broadcast during the first month of the season, complete with statistics from the NFL’s Next Gen Stats. According to Julie Souza, head of Sports, Global Professional Services at AWS, over 300 million data points will be gathered during the regular season in an effort to improve fan comprehension of the game. At least seven artificial intelligence capabilities, such as a live graphic that estimates the likelihood that a quarterback would receive pressure on a specific dropback, are present in each broadcast, with the potential to improve viewers’ viewing experiences.

The measurements can be used by a smart bettor to guide their wagering choices throughout a game. For instance, according to Next Gen Stats, when Minnesota Vikings returner Brandon Powell mishandled a first-quarter punt in Week 2 against the Eagles, the Vikings’ chances of winning dropped by 10.7 percent. The Vikings’ likelihood of winning increased by 6.1 percent when safety Theo Jackson intercepted Jalen Hurts on the ensuing drive. Additionally, while the kick travels through the air, Amazon Prime will display a graphic on the screen indicating the likelihood that the kicker will make the field goal.

The BetVision launch, according to Genius Sports CEO Mark Locke, combines the company’s strengths in data tracking, video streaming, live data, and sports wagering to give customers a unique experience. Locke added in the press release that “sports fans and bettors alike increasingly demand personalized interaction, greater customization, and deeper insights, combined with the ability to strike a bet seamlessly.” “Only BetVision offers that, while also giving sportsbooks a new way to boost engagement and hasten the expansion of in-game betting.”