When Cooper Lycan finished his military commitment, he did what any good West Point graduate would do: retire to start his own business. And just 28 and with five years of leadership experience to his name, Lycan left the Army Rangers for a far less dangerous, but probably frequently as thrilling, pursuit. He jumped into the dynamic world of sports betting by building a platform that brings the most knowledgeable voices in the landscape together in a single space.

Lycan’s new venture, SoBet, combines Twitter, Instagram, TikTok sports betting, and fantasy sports advice that takes out the guesswork and search on social media. Rather than check out one professional picker on Twitter and the next on TikTok for $9.95 per month, an active bettor can find all their favorites in a familiar-looking feed on a site dedicated only to discussion and advice surrounding sports betting and fantasy sports.

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Lycan completed his military commitment in May after spending 2½ years at Nashville’s Fort Campbell with the same unit featured in the HBO series Band of Brothers and 2½ years at Savannah’s Hunter Army Airfield with the 75th Ranger Regiment. He did one tour in Afghanistan as a fire support officer for Bravo Company, 1st Ranger Battalion, 75th Ranger Regiment. He said that experience, besides his education at West Point, made him well-positioned to be an entrepreneur.

Even through a video link, Lycan’s enthusiasm is palpable. He’s not yet 30, which could make it tough to be a business leader, but he’s having fun, and his attitude is infectious. Given that he spent five years learning and executing the art of war, he has a different perspective than many his age. He’s had experiences that remind him how fleeting life can be, and he had the opportunity to take the point on operations and drills that could be derailed by the smallest mistake.

The Army also taught him about organization, motivation, and execution. As part of his business model, Lycan wanted to find a way to attract the best influencers and keep them. In the past, people like Smith, who previously worked in sportsbooks, or a big-time college football player turned influencer like Adam Breneman had to create content and attract customers individually on multiple platforms. But they likely made their living by betting on sports or with a day job. Consumers may pay for the picks, but one bad week and the customer would be gone.

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