PlayUp Sportsbook offers legal online betting in Colorado and New Jersey, and it will soon expand into additional states as it acquires the necessary licenses.
Currently, PlayUp is available in the following states: Colorado, New Jersey, Indiana, and Iowa (market access secured; coming soon), and Pennsylvania (market access secured for online casinos only).
As one of the newest mobile sportsbooks to enter the US market, PlayUp faces challenging competition from name brand operators such as DraftKings, FanDuel, and other well-established and better-known sportsbooks.
PlayUp offers an attractive welcome bonus and a unique betting interface, but does it have what it takes to woo bettors from its more established competitors?
Here we will look at PlayUp to help answer that question and provide readers with all the details you need to know before going into action.
The PlayUp Group established PlayUp Sports in 2019 after acquiring several Australian betting brands and then turned its attention to the United States. According to PlayUp executives, the company has everything necessary for success in the United States sports betting market, including a completely in-house trading team and a proprietary platform that delivers the company a level of flexibility and skill unparalleled in the US market.
PlayUp Sportsbook advertises a generous welcome bonus, offering new customers a 100% first deposit bonus worth up to $1,000 with the PlayUp Sportsbook promo code PLAYUP1000.
For example, sports bettors who claim this offer and make a $100 deposit will qualify for an extra $100 in bonus money. New PlayUp sports betting customers can claim the first deposit bonus in three steps: Sign up for a PlayUp account, Visit the cashier’s page, and make the first deposit of at least $50 with the PlayUp bonus code PLAYUP1000.
PlayUp customers who claim this offer must roll over their bonus and first deposit two times before withdrawing.
PlayUp Sportsbook runs regular promotions for new and existing customers, often tailored to the season's sports. That means sports bettors can expect to find college basketball offers for March Madness, football specials every NFL season, and so on.
PlayUp promos tend to take standard formats, such as parlay boosts, close loss refunds, and the occasional reload bonus.
Some examples of past PlayUp betting promotions include Reload Mondays: Customers who deposit with the promo code MONDAY25 on Mondays get an extra 25% for up to $100 in bonus funds. The offer includes a 3x rollover requirement on the deposit + bonus money.
Bad Beat Tuesdays: If you place a 5+ leg parlay on a Tuesday and it loses by one leg, PlayUp will refund it with a free bet worth up to $20.
Bad (Buzzer) Beater: During the last March Madness tournament, PlayUp refunded pregame moneylines placed on teams that lost the lead with less than one second remaining. PlayUp issues the refunds as free bets worth up to $20.
Parlay Boosts: PlayUp boosts all parlay payouts by up to 25% based on the number of legs in each parlay, giving customers up to $500 in extra winnings.
Every day, Top college and pro sports betting odds and picks can be accessed and made at PlayUp.