For online sportsbooks such as WynnBet, there is an appreciation for forward-thinking approaches. And the NFL is the most forward-thinking business in major sports. Thus, the news that the NFL has started a streaming service is an exciting prospect. And for online sportsbooks like WynnBet, FoxBet, DraftKings, Caesars, and BetMGM, will burn the midnight oil to meet streaming and live betting demands that will follow.
This month, the NFL is launching NFL+ for $4.99 per month or $39.99 per year. A subscription will include all out-of-market preseason games, which was formerly only available with a subscription to NFL Game Pass for $99.99 per year. The NFL preseason kicks off on August 4 with the Jacksonville Jaguars facing the Las Vegas Raiders. Since that will be a nationally televised game, it won’t be featured on NFL+.
NFL+ will also include live mobile device access to the local and prime-time regular season and postseason games.
NFL+ marks the first time the NFL has operated its streaming service, giving the league a new future platform to show exclusive games potentially. Major League Baseball and the National Basketball Association already sell subscriptions to their streaming services that include out-of-market games.
NFL+ won’t initially include exclusive regular-season games but could eventually, depending on how viewership habits evolve in the years to come, said Hans Schroeder, executive vice president and chief operating officer of NFL Media.
“It’s another option we’ll consider with all of our other options,” Schroeder said. “We are really excited about where NFL+ can go. As quickly as media and the sports distribution business continue to change and evolve, there are lots of different factors.”
Meanwhile, the NFL commissioner is eager to launch.
“We look forward to continuing to grow NFL+ and deepening our relationship with fans across all ages and demographics, providing them access to a tremendous amount of NFL content, including the most valuable content in the media industry: live NFL games,” NFL Commissioner Roger Goodell said in a statement.
In addition to games, NFL+ will include NFL Network shows on demand and archived NFL Films programming.
For $9.99 per month or $79.99 per year, the NFL is also selling NFL+ Premium. That subscription includes full and condensed game replays and access to “All-22” film, a bird’s-eye view of the game that coaches use to see how all 22 players move in a given play.
Of course, the NFL is reviewing its Sunday Ticket package and will soon choose a partner for that. Apple and Amazon are the favorites. That package costs about $300 per year and offers access to all out-of-market games on Sundays. DirecTV has owned Sunday Ticket rights since 1994 but isn’t bidding for the rights after the current contract runs out this season.
Powerhouse online sportsbooks like WynnBet, FoxBet, DraftKings, Caesars, and BetMGM know that the NFL is king and never stop preparing to meet their clients' pro football betting demands. Streaming, like online betting, is the future. And these aforementioned books are at the forefront of it all.