Genius Sports has announced a data, trading, and live-streaming partnership with Bally’s that will provide its full sporting content portfolio to the sportsbook. This major new agreement will see Genius Sports power Bally’s Interactive brand with a slew of data and streaming solutions throughout its nationwide sports betting outlets.
Genius Trading Services, Genius Sports tailored sportsbook solution, promises to help Bally’s Interactive maximize profits and operational performance across thousands of events annually. Genius Sports' full product suite will now be available to the flagship Bally Bet online sportsbook.
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Bally’s will have access to the Genius Sports portfolio of data rights for the English Premier League, NFL, Liga MX, and NASCAR, among other major sports leagues. NFL products and services, including real-time statistics and official sports betting data feed, and proprietary next-gen stats, will all be made available.
Genius Sports will also distribute thousands of low latency video feeds through a streaming solution. Bally’s Interactive customers will receive an enhanced live betting experience through streams of top-tier football leagues across Argentina, Colombia, China, and Iceland, as well as dozens of global FIBA basketball and FIVB volleyball leagues.
Genius Sports CEO Mark Locke commented: “With its market-leading brands and impressive line-up of official sports team partners, we are thrilled to enter into such a wide-ranging partnership with Bally’s Interactive. Our highly bespoke official data, trading, risk, and live streaming solutions will power first-class betting experiences for Bally’s customers across the US.”
Bally’s also expressed its pleasure at the signing off on this new agreement. Bally’s COO Interactive North America, Adi Dhandhani, remarked: “Working with Genius Sports will help ensure that our products have the industry-leading features consumers expect from their favorite sports apps.”
BetMGM’s trading team and experts will provide insight during various broadcasts, including Ferrall Coast to Coast, Pro Football Today, and In-Game Live Primetime through the agreement.
BetMGM Chief Revenue Officer Matt Prevost commented: "SportsGrid is an ideal partner and, together, we look forward to providing our customers with more sports betting content just in time for the start of football season."
Odds and promotions from BetMGM will also be featured throughout the entirety of Ferrall Coast to Coast. Live reports will be featured on SportsGrid’s multi-media content platforms, including the video streaming network, website, digital syndication publisher network, and both companies’ social media properties.
SportsGrid Chief Operating Officer Adam Kaplan added: "We are thrilled to be expanding our relationship with BetMGM on the heels of our initial partnership launch earlier this year.
Sharp is the lead pro football analyst for SportsGrid and will deliver reports from MGM Resorts properties, including MGM National Harbor in Maryland.
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